“Sun Tzu and the Art of Business: Six Strategic Principles for Managers”

lesen wir eine Kurzeinschätzung von Donald Mitchell:
»The author has developed six principles for managers from Sun Tzu’s concepts:

(1) Capture your market without destroying it or its profitability.
(2) Attack competitors where and when they least expect it and are most vulnerable.
(3) Make the best use of market information to develop advantages.
(4) Move faster than your competitor to create maximum confusion and delay in response.
(5) Pick strategies that will encourage your competitors to respond in ways favorable to you.
(6) Emphasize leadership built upon good character.

The author then goes a step further and proposes six implementation steps for employing these principles.
I thought that these steps were especially valuable because some of them expand upon the principles in new ways that make them more business related:

(1) “Prioritize markets and determine competitor focus”
(2) “Develop attacks against competitor’s weaknesses”
(3) “War game and plan for surprises”
(4) “Integrate best attacks to unbalance your competitor”
(5) “Ready your attacks and release them”
(6) “Reinforce success, starve failure”«

special thanks to Donald

Die Autoren haben natürlich eine unterschiedliche Herangehensweise bei der Interpretation von Sun Tzu.
Eines wird deutlich: Gerade für Manager lassen sich die Kern- Aussagen auf wenige wesentliche Punkte zusammenfassen.

Schauen wir uns sein zweites Werk zu Sun Tzu an.

“Sun Tzu and the Art of Modern Warfare“
Auch hier fasst er die Erkenntnisse in 6 Kernaussagen zusammen.

1. Win All Without Fighting: Achieving the Objective Without Destroying It
2. Avoid Strength, Attack Weakness: Striking Where the Enemy Is Most Vulnerable
3. Deception and Foreknowledge: Winning the Information War
4. Speed and Preparation: Moving Swiftly to Overcome Resistance
5. Shaping the Enemy: Preparing the Battlefield
6. Character-Based Leadership: Leading by Example

Einfach, knackig und logisch. Es ist nicht immer erforderlich, Erkenntnisse und Schlußfolgerungen in dicke Wälzer zu packen. Jedes Publikum liebt es, in komprimierter Form zu lernen.